Franchise Business Review announced today the launch of a food industry study of franchise owner satisfaction levels across the country.

The project, entitled The FOOD 50 – 2006 Franchisee Satisfaction Awards™, will help to identify the top 50 food franchises, ranked by their overall levels of franchise owner satisfaction.

The FOOD 50™ survey will ask franchise owners 20 questions related to their franchise ownership experience. The survey questions cover franchisee training and support, system quality issues, franchisor relationship, financial opportunity and overall satisfaction. Additionally, franchisees will complete demographic and lifestyle questions, for a 360-degree view of their franchise experience.

“Franchising is nearly a $2 trillion industry and food-related franchises make up the largest single segment… roughly 40%,” said Eric Stites, President of Franchise Business Review. “There are thousands of franchise opportunities today. We want to help prospective franchise buyers identify the very best opportunities. From my experience, franchisee satisfaction is the single most important factor to consider before investing in a franchise and it is often the hardest to measure.”

Franchise Business Review recently completed a similar project called the Franchise 50™, surveying thousands of franchisees across the U.S. and Canada. Nearly 250 companies registered for the Franchise 50™ project, which was one of the largest surveys ever completed on franchise owner satisfaction. The FOOD 50™ project will be an exclusive look at satisfaction levels among franchise food operators and Franchise Business Review expects to have over 100 leading food franchise companies participating.

Registration for the Food 50 Awards is open to all North American based food franchise companies with 10 or more franchisees. Companies must register by June 30, 2006. Registration and details are available at http://www.Food50.com. Franchise Business Review will be presenting awards to the 50 highest scoring companies, as well as “Best-in-Category” awards for winners in each market segment. The award-winning companies will be announced in early September.

About Franchise Business Review

Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm’s services include commissioned franchise research projects leveraging proprietary survey processes and software, as well as industry-wide studies of franchisee satisfaction open to all North American franchise companies. Franchise Business Review is headquartered in Portsmouth, NH and can be reached at 603.552.2747 or by visiting their company websites at http://www.FranchiseBusinessReview.com, http://www.Franchise50.com and http://www.Food50.com.

Franchise Business Review Media Relations Contact:

Eric Stites

Founder and President

Portsmouth, NH

603-552-2747

eric@franchisebusinessreview.com

View Company Website: http://www.franchisebusinessreview.com

Free ice cream and a donation to the media center at Andover Elementary public school were the results of 2 Scoops Café’s first annual Scoop-A-Thon give-away contest.

The contest involved distribution to area schools of coupons redeemable for free ice cream. The school with the most redeemed coupons was awarded a grand prize check for $100.

According to 2 Scoops Café’s founder and president MaryAnn Kilgallon, the Scoop-A-Thon contest reflects her company’s long-standing emphasis on community involvement. “Our company recognizes that we must be concerned with the well being of our neighbors,” she said. “All our franchisees make a special effort to be welcoming and supportive members of the communities in which they operate.”

In accepting the check for her school’s media center, principal Ginny Kinnerly said, “I have personally known MaryAnn for years. She and her company are sincerely interested in the education of all our children.” Principal Kinnerly indicated that the grand prize money will be used to purchase additional books for the media center.

Founded in 2002, 2 Scoops Café is an ice cream parlor with a 1950s and 60s Americana theme. Serving hand-dipped ice cream, premium coffee, hot dogs, fresh bagels and muffins, each franchise is independently owned and offers an inviting environment for family outings. Current growth plans include the opening of eight new cafés in Central Florida by the end of 2007.

View Company Website: http://www.2scoopscafe.com 

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A new multi-functional website has been launched by Cuppy’s Coffee, Smoothies & More, a new and expanding coffee and smoothie franchise based in Florida.

The new user friendly website, www.cuppys.com , provides extensive information about the company’s franchise offerings including the dual drive-up/drive-thru, coffee café, coffee shop, mobile café, and coffee kiosk. Users can learn everything about the coffee business from Cuppy’s designed buildings to Cuppy’s franchise system. Users can also request more information about franchise opportunities.

The new Cuppy’s site also includes a comprehensive education section that includes information about coffee, the origin of coffee, the coffee business, and coffee statistics. Visitors to the site can learn about espresso and espresso based drinks from experts such as Alex Fisenko, known in the industry as ‘The Godfather of Coffee.’
In addition, the new website also features an area where Cuppy’s customers can check their gift card balance. The site also highlights news about the Cuppy’s franchise and other coffee industry articles. Also, visitors can subscribe to a monthly newsletter from Cuppy’s that features specialty coffee and smoothie recipes, coffee industry news, and information about the franchise and it’s current offers and promotions.

“We want our franchisees to have everything they need to run a successful coffee and smoothie business at their fingertips. We are constantly putting out new programs, and we think it’s important for our franchisees to have instant access to all of it,” said Clark.

About Cuppy’s Coffee & More
Cuppy’s Coffee, Smoothies & More, a franchise based in Fort Walton Beach, Florida provides aspects of the business including marketing, proven systems, site selection, training, volume buying power, and growth. For more information on Cuppy’s and to learn about our franchise offerings including the dual drive-up/drive-thru, coffee café/coffee shop, mobile café, coffee kiosk, or coffee cart visit the website at www.cuppys.com or call Toll Free at (888)241-4324.

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