New York NY Fresh Deli currently has 30 franchised restaurants and signed franchise agreements for another 58 restaurants in the U.S. and the Middle East. Future plans calls for increasing the number of restaurants open this year by 30% and more than 200% by 2007.
John Creed, Chairman of Passport Restaurants, Inc.’s said that franchise sales are being ramped up and there are major efforts underway to enhance the New York NY Fresh Deli menu as well as its seating and décor.
New York NY Fresh Deli is about ready to open a new, upgraded prototype restaurant in order to present the concept improvements for future restaurant growth. Additionally, New York NY Fresh Deli is developing real estate options to its standard 2,000 sq. ft. restaurant. These include a design for an 800-1,000 sq. ft. unit to be used in food courts, office buildings, airports and other non-traditional venues, and a 300 sq. ft. Kiosk model, especially appropriate for dual-branding with other concepts.
New York NY Fresh Deli already has a comprehensive franchise support program for the training and opening of franchise restaurants. A newer, more interactive local marketing and menu merchandising program is being instituted in order to keep driving individual restaurant sales.
“New York NY Deli has already been named one of the 50 top new franchise concepts in the country. It’s a strong concept that we believe is capable, with the expertise of our management team, to improve and grow quickly – in number of units and in sales volume and customer count. Our mission is to develop New York NY Fresh Deli into a premier nationwide restaurant chain in the burgeoning fast casual sandwich segment of the U.S. restaurant industry,” Creed added.
New York NY Fresh Deli, based in Phoenix, Arizona, features made fresh signature New York Hot Sub Sandwiches with a fun New York theme, Gourmet Deli Sandwiches and a full line of Fresh Cut Salads.
About Passport Restaurants, Inc.
Passport Restaurants, Inc. is a multi-concept restaurant management and holding company which acquires, develops and grows emerging restaurant concepts in the casual dining and quick-casual dining segments of the U.S. restaurant industry. Passport Restaurants, Inc. currently owns Playa Grill & Margarita Bar, a quick-casual restaurant that features high quality, high value, made-fresh Mexican grilled foods in a casual coastal atmosphere, Steve’s Pizza a quick-casual “hometown” pizza restaurant offering a superior quality, affordably priced pizza for dine-in, take-out and delivery and New York NY Fresh Deli. For additional information visit the Passport Restaurant, Inc. website at www.restaurantholdings.com
FOR FURTHER INFORMATION:
John M. Creed, Chairman
760.754.2722
Christopher R. Thomas, President & CEO
407.240.9190
